"The AAA Foundation for Traffic Safety has partnered with Posit Science, a leading provider of brain fitness programs, to bring you Drivesharp.Drivesharp is designed to help older adults see more of their surroundings, react faster, and reduce their risk of an at-fault accident.
A team at Tübingen University in Germany programmed a computer to read a certain amount each day and learn new words and commands.
When the researchers let a computer “read” only so much, its performance on cognitive tests resembled that of a young adult.
But if the same computer was exposed to the experiences we might encounter over a lifetime – with reading simulated over decades – its performance now looked like that of an older adult.
The company makes money by offering a premium version of its app and a number of events that it puts on throughout the year including a polo event in Richmond, South West London, where tickets were sold for £25 each.
Krayenhoff said the company doesn't need to take any investment at this stage as it's cash flow positive and growing.